ELARABY and Ocean Blue Launch OORO, the First Arabic TV Operating System, at IBC 2025 in Collaboration with ACCESS Europe
Amsterdam, The Netherlands – September 12, 2025 – ELARABY Group, one of the largest TV and electronics manufacturers in the Middle East and Africa, together with UK-based Ocean Blue Software (OBS), today announced the official launch of OORO, the world’s first Arabic-focused TV operating system, at IBC 2025. The launch is supported by technology collaboration with ACCESS Europe GmbH, ensuring a world-class entertainment experience for Arabic-speaking audiences worldwide.
With this launch, ELARABY and OBS are bringing OORO to market as a new Arabic-first Smart TV platform, designed from the ground up to reflect the culture, language, and needs of millions of households across the MENA region and beyond.
- ELARABY will integrate OORO into its next-generation Smart TVs, delivering the platform at scale across its extensive regional and global footprint.
- OBS provides the secure, high-performance Linux-based browser foundation, enabling seamless connectivity, HTML5 compliance, and long-term scalability.
- ACCESS Europe contributes its extensive HTML5 Linux App Store, giving users access to a wide range of Arabic and global content—from premium Video-on-Demand to FAST channels, music, lifestyle, and ad-supported services.
A Complete Arabic-First Experience
OORO redefines the TV experience for Arabic-speaking households by combining local relevance with global expertise. Viewers will enjoy curated Arabic movies, series, kids programming, religious content, and live channels, alongside leading international apps and services—all within a secure and intuitive OS environment.
Smart TVs powered by OORO will provide:
- A seamless Arabic-first interface with curated regional content.
- FAST channels and ad-supported models to maximize accessibility.
- A full-featured App Store powered by ACCESS NetRange.
- A robust Linux-based technology stack from OBS for performance and security.
About ELARABY Group
ELARABY Group is one of the largest electronics and home appliance companies in the Middle East and Africa, producing and distributing televisions, appliances, and technology solutions across more than 60 countries. With decades of experience, ELARABY is a leader in innovation and manufacturing excellence, committed to shaping the future of home technology.
About OORO
OORO is the first Arabic-based TV operating system, created as a joint venture between ELARABY Group and Ocean Blue Software. Its mission is to elevate the TV experience for Arabic-speaking audiences by delivering a culturally relevant, seamless, and secure platform that brings together Arabic entertainment, global content, and innovative monetization models.
About Ocean Blue Software (OBS)
Ocean Blue Software, based in the UK, is a pioneer in digital TV software and middleware. With over 20 years of expertise in DVB, HbbTV, and hybrid TV systems, OBS develops advanced, secure, and scalable solutions that power leading Smart TV platforms worldwide.
About ACCESS Europe
ACCESS Europe, based in Germany, provides one of the world’s leading turnkey Smart TV and portal solutions. With its HTML5 Linux App Store, ACCESS Europe delivers a diverse content ecosystem spanning Video-on-Demand, music, FAST TV channels, lifestyle apps, and advertising-based services to device makers and service providers globally.
Availability
The new OORO-powered ELARABY Smart TVs will debut at IBC 2025 (September 12–15, Amsterdam), where partners will demonstrate the Arabic-first platform for the first time.
© 2025 ACCESS CO., LTD. All rights reserved. ACCESS, the ACCESS logo are registered trademarks or trademarks of ACCESS CO., LTD. in the United States, Japan and/or other countries.
News
ELARABY and Ocean Blue Launch OORO, the First Arabic TV Operating System, at IBC 2025 in Collaboration with ACCESS Europe
Amsterdam, The Netherlands – September 12, 2025 – ELARABY Group, one of the largest TV and electronics manufacturers in the Middle East and Africa, together with UK-based Ocean Blue Software (OBS), today announced the official launch of OORO, the world’s first Arabic-focused TV operating system, at IBC 2025. The launch is supported by technology collaboration with ACCESS Europe GmbH, ensuring a world-class entertainment experience for Arabic-speaking audiences worldwide.
With this launch, ELARABY and OBS are bringing OORO to market as a new Arabic-first Smart TV platform, designed from the ground up to reflect the culture, language, and needs of millions of households across the MENA region and beyond.
- ELARABY will integrate OORO into its next-generation Smart TVs, delivering the platform at scale across its extensive regional and global footprint.
- OBS provides the secure, high-performance Linux-based browser foundation, enabling seamless connectivity, HTML5 compliance, and long-term scalability.
- ACCESS Europe contributes its extensive HTML5 Linux App Store, giving users access to a wide range of Arabic and global content—from premium Video-on-Demand to FAST channels, music, lifestyle, and ad-supported services.
A Complete Arabic-First Experience
OORO redefines the TV experience for Arabic-speaking households by combining local relevance with global expertise. Viewers will enjoy curated Arabic movies, series, kids programming, religious content, and live channels, alongside leading international apps and services—all within a secure and intuitive OS environment.
Smart TVs powered by OORO will provide:
- A seamless Arabic-first interface with curated regional content.
- FAST channels and ad-supported models to maximize accessibility.
- A full-featured App Store powered by ACCESS NetRange.
- A robust Linux-based technology stack from OBS for performance and security.
About ELARABY Group
ELARABY Group is one of the largest electronics and home appliance companies in the Middle East and Africa, producing and distributing televisions, appliances, and technology solutions across more than 60 countries. With decades of experience, ELARABY is a leader in innovation and manufacturing excellence, committed to shaping the future of home technology.
About OORO
OORO is the first Arabic-based TV operating system, created as a joint venture between ELARABY Group and Ocean Blue Software. Its mission is to elevate the TV experience for Arabic-speaking audiences by delivering a culturally relevant, seamless, and secure platform that brings together Arabic entertainment, global content, and innovative monetization models.
About Ocean Blue Software (OBS)
Ocean Blue Software, based in the UK, is a pioneer in digital TV software and middleware. With over 20 years of expertise in DVB, HbbTV, and hybrid TV systems, OBS develops advanced, secure, and scalable solutions that power leading Smart TV platforms worldwide.
About ACCESS Europe
ACCESS Europe, based in Germany, provides one of the world’s leading turnkey Smart TV and portal solutions. With its HTML5 Linux App Store, ACCESS Europe delivers a diverse content ecosystem spanning Video-on-Demand, music, FAST TV channels, lifestyle apps, and advertising-based services to device makers and service providers globally.
Availability
The new OORO-powered ELARABY Smart TVs will debut at IBC 2025 (September 12–15, Amsterdam), where partners will demonstrate the Arabic-first platform for the first time.
© 2025 ACCESS CO., LTD. All rights reserved. ACCESS, the ACCESS logo are registered trademarks or trademarks of ACCESS CO., LTD. in the United States, Japan and/or other countries.
OORO, Powered by DTVKit, Launches to Drive the Next Generation of Smart TV Across the MENA Region
Cairo, Egypt and Bristol, UK – 11 September 2025—OORO, the first monetised Arabic smart TV platform, is built by the region, for the region, powered by DTVKit, the global shared-source software community behind production-ready software for next-generation TV experiences.
Elaraby Group, one of the largest consumer electronics manufacturers in the Middle East and Africa, and Ocean Blue Software, a trusted partner of the world's leading Smart TV companies, recently announced the launch of OORO.
OORO represents the next wave of consumer entertainment devices – spanning TVs, set-top boxes, and streaming sticks – designed around the unique needs of audiences across the Middle East and North Africa (MENA) regions. Central to this innovation is DTVKit's open and collaborative broadcast software stack, empowering OORO to deliver robust and future-ready DVB and hybrid TV solutions across its entire product portfolio.
Being part of the DTVKit community gives OORO access to the collective knowledge, technology, and expertise of a global ecosystem of manufacturers, silicon vendors, and integrators. This collaboration ensures that OORO can focus on delivering its differentiating strengths:
- A monetised content and advertising platform that blends Arabic and international entertainment with advanced data-driven services.
- Deep regional integration, supporting local broadcasters, operators, and content owners with a reliable route to digital TV distribution.
- Consumer devices optimised for affordability and performance, bringing world-class TV experiences to millions of households across Egypt, the Gulf, and beyond.
"Our partnership with DTVKit empowers OORO to combine global broadcast standards with our vision for a truly Arabic-first entertainment platform," said Ismail Elarab, CEO of OORO. "This collaboration strengthens our ability to provide a scalable, sustainable, and monetised platform for consumers and partners across the MENA region."
DTVKit's Managing Director, Amy Cleary said, "We're delighted to welcome OORO into the DTVKit community. Their commitment to regional innovation and monetised content platforms reflects the very ethos of our foundation – open, collaborative and future-focused. By integrating our broadcast software stack, OORO is not only advancing Arabic-first Smart TV experiences but also reinforcing the global relevance of open standards in emerging markets. This partnership marks a pivotal step in expanding our footprint across the MENA region where the demand for scalable, affordable and locally attuned solutions are accelerating."
"OBS is thrilled to play a pivotal role in driving OORO forward and, together with DTVKit, to deliver world-class Smart TV technology to the MENA region.", said Andy Carr, Chief Product Officer at OBS. "This collaboration will not only enhance the TV experience for consumers in the MENA region but also enable a strong foundation for future innovations in Smart TV technology."
This joint effort underscores the commitment of all three companies to driving innovation and delivering next-generation entertainment solutions to consumers.
We invite you to experience OORO's groundbreaking platform firsthand at IBC 2025 in Hall 1.D15.
About OORO
OORO is the Arabic-first smart TV platform, delivering streaming, broadcast, and interactive content experiences tailored to the MENA region. Combining world-class technology with a unique monetisation strategy, OORO enables consumers to access a diverse mix of free and premium content while empowering broadcasters, operators, and advertisers with new routes to market.
About DTVKit
DTVKit is a global shared-source foundation providing modular, production-ready software for Smart TV and STB platforms. Supporting DVB, ATSC, and hybrid solutions, DTVKit enables manufacturers and integrators to build scalable, cost-effective consumer devices. With a focus on open standards and community collaboration, DTVKit drives innovation and interoperability across the digital TV ecosystem.
About Ocean Blue Software
Founded in 2005 and headquartered in Bristol, UK, Ocean Blue Software (OBS) is the trusted partner of the world's leading Smart TV companies—reducing complexity and accelerating time to market. OBS delivers comprehensive software solutions across the entire Smart TV ecosystem, combining deep market expertise with an adaptable, customer-centric approach.
As a specialist in open-source and standards-based technologies, OBS plays an active role in the RDK, HbbTV, Android TV, and DTVKit communities. Supported by a global team of expert engineers and additional operations in Europe, Egypt, and South Africa, OBS is uniquely positioned to drive innovation, reduce development complexity, and help our customers succeed in a fast-evolving Smart TV landscape.
Elaraby & OORO
For more info or to book an IBC appointment
DTVKit
Please visit DTVKit’s website or to book an appointment
OBS & OORO
For more info or book an IBC appointment
OBS and DTVKit unveil OORO smart TV platform
In a move set to redefine digital entertainment across the Middle East and North Africa (MENA), Elaraby Group and Ocean Blue Software (OBS) have unveiled OORO, the region’s first monetised Arabic smart TV platform.
Built by the region, for the region, OORO promises a transformative viewing experience tailored to Arabic-speaking audiences, underpinned by the global broadcast expertise of DTVKit.
OORO is a comprehensive ecosystem of TVs, set-top boxes, and streaming sticks engineered to meet the needs of MENA consumers. At its core is DTVKit’s open-source broadcast software stack, enabling OORO to deliver DVB and hybrid TV solutions that are both future-ready and deeply integrated with regional content providers.
Ismail Elarab, CEO of OORO, emphasised the platform’s mission: “Our partnership with DTVKit empowers OORO to combine global broadcast standards with our vision for a truly Arabic-first entertainment platform.”
Amy Cleary, Managing Director of DTVKit, echoed the sentiment: “OORO’s commitment to regional innovation and monetised content platforms reflects the very ethos of our foundation—open, collaborative, and future-focused.”
Andy Carr, Chief Product Officer at OBS, added: “This collaboration will not only enhance the TV experience for consumers in the MENA region but also enable a strong foundation for future innovations in Smart TV technology.”
DTVKit is a global shared-source foundation providing modular, production-ready software for Smart TV and STB platforms. Supporting DVB, ATSC, and hybrid solutions, DTVKit enables manufacturers and integrators to build scalable, cost-effective consumer devices.
ELARABY and Ocean Blue Launch OORO, the First Arabic TV Operating System, at IBC 2025 in Collaboration with ACCESS Europe
Amsterdam, The Netherlands – September 12, 2025 – ELARABY Group, one of the largest TV and electronics manufacturers in the Middle East and Africa, together with UK-based Ocean Blue Software (OBS), today announced the official launch of OORO, the world’s first Arabic-focused TV operating system, at IBC 2025. The launch is supported by technology collaboration with ACCESS Europe GmbH, ensuring a world-class entertainment experience for Arabic-speaking audiences worldwide.
With this launch, ELARABY and OBS are bringing OORO to market as a new Arabic-first Smart TV platform, designed from the ground up to reflect the culture, language, and needs of millions of households across the MENA region and beyond.
- ELARABY will integrate OORO into its next-generation Smart TVs, delivering the platform at scale across its extensive regional and global footprint.
- OBS provides the secure, high-performance Linux-based browser foundation, enabling seamless connectivity, HTML5 compliance, and long-term scalability.
- ACCESS Europe contributes its extensive HTML5 Linux App Store, giving users access to a wide range of Arabic and global content—from premium Video-on-Demand to FAST channels, music, lifestyle, and ad-supported services.
A Complete Arabic-First Experience
OORO redefines the TV experience for Arabic-speaking households by combining local relevance with global expertise. Viewers will enjoy curated Arabic movies, series, kids programming, religious content, and live channels, alongside leading international apps and services—all within a secure and intuitive OS environment.
Smart TVs powered by OORO will provide:
- A seamless Arabic-first interface with curated regional content.
- FAST channels and ad-supported models to maximize accessibility.
- A full-featured App Store powered by ACCESS NetRange.
- A robust Linux-based technology stack from OBS for performance and security.
About ELARABY Group
ELARABY Group is one of the largest electronics and home appliance companies in the Middle East and Africa, producing and distributing televisions, appliances, and technology solutions across more than 60 countries. With decades of experience, ELARABY is a leader in innovation and manufacturing excellence, committed to shaping the future of home technology.
About OORO
OORO is the first Arabic-based TV operating system, created as a joint venture between ELARABY Group and Ocean Blue Software. Its mission is to elevate the TV experience for Arabic-speaking audiences by delivering a culturally relevant, seamless, and secure platform that brings together Arabic entertainment, global content, and innovative monetization models.
About Ocean Blue Software (OBS)
Ocean Blue Software, based in the UK, is a pioneer in digital TV software and middleware. With over 20 years of expertise in DVB, HbbTV, and hybrid TV systems, OBS develops advanced, secure, and scalable solutions that power leading Smart TV platforms worldwide.
About ACCESS Europe
ACCESS Europe, based in Germany, provides one of the world’s leading turnkey Smart TV and portal solutions. With its HTML5 Linux App Store, ACCESS Europe delivers a diverse content ecosystem spanning Video-on-Demand, music, FAST TV channels, lifestyle apps, and advertising-based services to device makers and service providers globally.
Availability
The new OORO-powered ELARABY Smart TVs will debut at IBC 2025 (September 12–15, Amsterdam), where partners will demonstrate the Arabic-first platform for the first time.
© 2025 ACCESS CO., LTD. All rights reserved. ACCESS, the ACCESS logo are registered trademarks or trademarks of ACCESS CO., LTD. in the United States, Japan and/or other countries.