A world of possibilities.
Meet OORO, an Arabic-first connected technology company creating intuitive, intelligent and culturally meaningful experiences for people, families and businesses.
Built on collaboration.
The First TV OS That Speaks Arabic
Inside OORO at IBC 2025, Amsterdam.
Meet the Arabic-first connected technology company bringing together cultural understanding, human-centred design and advanced engineering.
Our Story
For generations, television has brought families together. Yet as screens became smarter, the experience did not always become more familiar. OORO began with a different belief: technology should understand our language, culture and everyday lives from the outset. Born from global technological expertise and deep regional understanding, we create meaningful connected experiences through our Arabic-first smart TV platform and technology services. Rooted in who we are. Inspired by what we can become.
vision
To become a leading Arabic-first connected technology ecosystem, enriching everyday life through intelligent, trusted and culturally meaningful experiences.
Mission
To create intuitive, secure and culturally relevant connected experiences by combining Arabic-first innovation, human-centred design and advanced engineering—empowering families, businesses and partners across the region and beyond.
Explore television programming through a thoughtfully organised guide designed to make content discovery feel familiar and effortless.
Electronic Programmed Guide
Discover what's on through a clear, thoughtfully organized TV guide. Find familiar favorites and explore what comes next.
From connected products to content and technology, let's create experiences that deliver meaningful value for people and businesses.
An Ecosystem Built Together
ELARABY and Ocean Blue Launch OORO, the First Arabic TV Operating System, at IBC 2025 in Collaboration with ACCESS Europe
Amsterdam, The Netherlands – September 12, 2025 – ELARABY Group , one of the largest TV and electronics manufacturers in the Middle East and Africa, t...
OORO, Powered by DTVKit, Launches to Drive the Next Generation of Smart TV Across the MENA Region
Cairo, Egypt and Bristol, UK – 11 September 2025—OORO, the first monetised Arabic smart TV platform, is built by the region, for the region, powered b...
OBS and DTVKit unveil OORO smart TV platform
In a move set to redefine digital entertainment across the Middle East and North Africa (MENA), Elaraby Group and Ocean Blue Software (OBS) have unvei...
ELARABY and Ocean Blue Launch OORO, the First Arabic TV Operating System, at IBC 2025 in Collaboration with ACCESS Europe
Amsterdam, The Netherlands – September 12, 2025 – ELARABY Group , one of the largest TV and electronics manufacturers in the Middle East and Africa, t...
The Future of Smart TV Should Feel Like Home
What changes when connected entertainment starts with the people, languages and cultures it is designed to serve? The screen is global. The experience...
One Experience, Many Screens: Why Connected Design Matters
A journey can begin on a television and continue on a phone. The best connected experiences make that feel natural. People do not think in platforms A...
From Idea to Living Room: What End-to-End Engineering Really Takes
Behind a simple connected experience is a carefully coordinated journey through design, software, hardware and validation. A finished product hides a...
Your TV. In Your Hands: The Role of a Mobile Companion App
A smartphone can make everyday television interaction more convenient when the companion experience has a clear purpose. The remote is part of everyda...
Arabic-First by Design: Why Localisation Starts Before Translation
Culturally meaningful digital products are built from the first design decision, not added as a finishing touch. Translation is only one layer A digit...
Beyond the Screen: Building a Connected Technology Ecosystem Together
The future of connected experiences depends on the relationships between manufacturers, content, design, engineering and people. No connected experien...
OORO Mobile App
Turn your phone into a convenient remote for your compatible OORO TV. Navigate your TV and access supported device-management features through one easy-to-use mobile app.
Find answers about our company, OORO OS, technology services and partnership opportunities.
Frequently Asked Questions
OORO is an Arabic-first connected technology company with two complementary pillars: OORO OS and OORO Technology Services.
A world of entertainment is waiting. Follow the setup instructions supplied with your OORO-enabled device.
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